About Us

An Emerging Leader in Superior Deliverability, Innovation and Value

Sirlists (formerly Datrik) was founded in 1997 as eStrategic, Inc., a company specializing in collecting and processing compiled business and consumer data for direct mail, telemarketing and data enhancement purposes. The initial focus of eStrategic was providing new business files to major credit card processors.

Success in this arena led to a gradual expansion of services and clients over the next several years, to include List Brokerage, Database Solutions and List Management for major clients in technology, publications, ISPs and online recruitment.

In 2006, eStrategic was re-branded and re-launched as Datrik—leveraging our company’s unique ability to provide the freshest, cleanest most accurate marketing leads and to guarantee superior deliverability over any other provider in the industry.

Our data, lists, and services are used by our clients as a strategic part of their customer acquisition programs. Every year, our California facility collects and processes over 3 million new business Telco and public record data files. We also provide access to over 20 million new homeowner and new mover records.

Our Staff

Datrik’s talented staff of list brokers and list managers gives our clients access to over 50,000 new and existing mailing, telemarketing, and email lists.  Our Data team offers a variety of Database Creation and List Hygiene services. We also offer highly competitive pricing on Data Processing and Data Entry services.

Our Employees

Our employees are dedicated to providing you with the highest quality data and services on the market. Datrik lists are updated daily for superior deliverability and can be targeted to provide an effective way of reaching new customers, enhancing brand loyalty and assuring profitable growth.

Mission and Vision

The mission of Datrik Data Corporation is to be a world-class provider of quality targeted marketing data and data solutions. Datrik is 100% committed to associate and customer satisfaction, by treating everyone with dignity and respect. Datrik always operates with integrity and is dedicated to supporting the communities in which we work.